Jack Mitchell AKA BooSH is a 25 year old DJ named after his love the TV ‘The Mighty BOOSH’. Originally from Milton Keynes, he begun working in local clubs making demo tapes. He moved to London at 19 where he made a name for himself on the decks and featured on various compilation albums. He then went to Ibiza where he work with various artists to produce his new album. Now back in London he decided to make a music video for his new single.
BooSH states that he has many influences who play a large part in the music that he creates, these influences include Fat Boy Slim, Basement Jaxx, The Chemical Brothers and The Prodigy.The club music in Ibiza is a large influence within his music he says that Ibiza is his favorite place on the earth it has the things that he likes more than anything else in the world these things are sun, clubbing and keeping things chill, Mitchell was quoted as saying once that his ideology in life was “Party all night and sleep all day” and Ibiza is one of the only places on earth that this was possible.
The influences behind our music video, were similar dance videos such as Gangnam Style and the original video for One More Time. We realized that dance songs videos very rarely have a narrative to them and they are quite random however these types of videos usually have some kind of dance routine, conventions that we will also try to stick to. Also in the brief BooSH stated that he disliked ‘cheesy pop videos’ so we are looking at the possibility of spoofing certain videos.
The audience profile above is the primary target audience that we have identified but with regards our secondary target audience it would be females within the same age bracket and similar tastes in music. The main way that the song would be heard by both audiences is in clubs, because clubs are unisex and the people within the age range listed above.
On our mood board we put plenty of pictures of acts similar to ourselves or acts that have inspired us. Also the words that we put around the mood board are either song lyrics or things that we are going to try and incorporate into our videos.
We decided that BooSH should be signed to Sony as there are several similar artists signed to them including:
• Skrillex
• Mike Posner
The one of our ideas for the One More Time video will consist of a select spoofed iconic pop videos. We wanted to do this as we wanted to take the mickey out of videos such as Gangnam style in a similar way to of Eminem’s ‘Without Me’video. The idea of playing with intertextual references and mocking the mainstream pop industry.
For the costumes we feel that because we are spoofing videos we should try and make it look as close to the real one as possible, so we will try and get outfit similar to ones worn in the original videos, for example morph suits for the around the world video and drag for the queen’s video I want to break free, again another iconic pop video.
The location that we are considering is public places with flash mob feel with a lot of people dancing, we could also use the green screen to get to locations that are not realistic to get to. Because there are not many conventions for dance videos we can go crazy with the ideas that we have and can
make the video as random as we like, because we don’t have the constraints of a normal music genre with usual codes and conventions demonstrated by Goodwin
In the video we are trying to imitate iconic dances from the YMCA to Party Rock Anthem. The reason that we feel that spoofing videos is such a good idea is that in our artist brief he said that he disliked cheesy pop videos, and from there with the lack of codes and conventions that we had that we were going to spoofvideos.Drag is intertextual reference to Queens ‘I want to break free’.
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