Analysis Of 'Viva La Vida' (Coldplay)

• First shot we are shown is of what looks to be a rose opening, this symbolises passion, lust, love and other such things like this.
• As the music video continues we are able to establish that an effect has been used throughout the video, the effect used reminds me of the one that has been used in the Aha video 'Take On Me'.
• The effect that has been used is a picture effect that makes the image look like an old photo that has been printed on paper that has creases.
• We can establish straight from the first sighting of the leading singer in Coldplay that there is going to be quite a few close ups being used of the artists.
• We are then shown one of the band members playing the guitar which shows us codes and conventions of the soft rock genre. As the codes and conventions of this genre is that usually there is a performance within the music video where the band will play whilst the lead singer lip sinks the words to the camera.
• As we are watching one of the band members playing the guitar the effect changes once again and looks even more like the comic effect that is used in the video 'Take On Me'.
• Goodwins theory of the lyrics forming a relationship with the action on the screen happens within this video as the lead singer quotes 'enemies eyes' as he points to his own eyes. Also this happens once again as he qutoes 'as the bells ring' and the video once again like it does throughout the video cuts to a bell being strung.
• The wide shot is then used to show the whole band as up to now throughout the video we have been show little clips of the keyboard player within the group, the drummer and the guitarist and now with this wide shot we finally see the whole band playing together like it should be in a soft rock music video.
• More close ups are used of each band member to establish who they are and to make sure the audience know who is singing the song.
• A good use of colours have also been used in the background of the music video as it makes each individual member stand out against the swirling colours of red, white, cream and other bold shades.
• The clothing of the band reminds me of a sort of indie look, so perhaps the genre could be soft rock/indie. The band is wearing rough looking jackets, minimal colour but has the look of an idie rocker.