Audience Profile

Criticisms On Our Audience Profile That Needs Changing

• The gender of our audience profile needs to be changed as both males and females would enjoy our song and music video. We put male on our audience profile demographics because we thought that they would be able to relate more to the 4 male main dancers. So we will now change our gender to unisex as we think it will appeal to both male and female audiences.
• Another thing that we need to change about our audience profile demographics is the age as our song and music video will primarily be aimed at 'clubbers' and the age of 16 does not fall under this. So we are going to change our age demographic to 18-25 the more 'clubber' age.
• (Talk about psychographics being aimed at a more clubber audience)