Poster First Draft

Digipak First Draft

Poster Designs And Audience Feedback

Idea 1

With regards to this poster design I also got people to look at my poster designs to see what they thought of the designs. Once again I got the audience that I used to give me feedback on my digipak in order to give me feedback on these designs. The reason for me doing this is because I know that the people who I am asking are part of my target audience there for they can determine whether they think it's good or not and whether the poster would catch their eye or not. Another reason why I chose to use the same audience again is because then I can get an understanding of whether the combination of the two ancillary texts is effective. From my audience research I found out that this design was the best as it is basic but at the same time it does well in connoting my artist and album and it also links in well with the music video I have created as well as the digipak that I have designed.

Idea 2

With regards to this design the target audience that I asked said that this is not a good poster design as all it is doing is representing the music video that I have created where as the one above it connoting everything that I need it to. The bad thing about just representing my music video is that it isn't doing the right thing that this specific poster is suppose to do, what this poster is meant to do is promote and advertise the new digipak (album) that is being released, it is also meant to represent my artist and the genre of music that he produces. However what the target audience have disliked about this poster design is the fact that this doesn't accomplish it's objectives where as the one above does and so this is why I will be using the design above as the main design for my digipak.

Designs For Digipak And Audience Feedback

Idea 1

This is my first idea and according to the audience feeback I have been given they think that this idea is the best out of all of the ideas that I have drawn below. The audience that I have got feedback from is the same target audience that DJ Boosh is aiming for with regards to it's album. The audience gave vital feedback about these designs saying that it should have plenty of colour and stand out. They also suggested using a black background for it as this will give off the best colour possible.

This design is going to be 6 panel like all of the other designs. The reason why this is 6 panel is because I think that it is more organised and fun to have as a digipak. As you can see on the left on the inside panel I would have the 4 head shot that we use in our music videos on the inside as it would look good to have this as just one of the panels and the audience feedback agrees on this. What the target audience also like the idea of is the poster that they can stick on their walls as our target audience could be seen to have university students who like to put posters up on their walls.

This is the front cover and back cover for the digipak and the audience feedback that i got on this was that they really liked it as the liked the simpleness of it and the organisation of it. What they also really liked about this digipak is the USP which i have included on the front cover, this is to draw in the audience to buy the digipak as in some of the albums all around the UK tickets have been placed inside to see DJ Boosh live at the o2 arena. The audience think this is a really good idea and a very good idea in order to bring in more of an audience.

These are the spines for my digipak and they are pretty much the same throughout all of the designs and the audience thought that these were quite good as they said that its simple and matches in with the rest of the digipak.

Idea 2

I think this idea would be my back up idea if my first idea was to fail, the audience feed back that I got was that this was another good idea but that it would be too complicated to make and the audience thought that the background of the digipak would be to overwhelming and distract the viewers from the rest of the album. So for this reason I will be using this 2nd idea as my back up idea so that if my first idea fails then I will use this idea in order to make sure that I have that security.

Once again I have decided to go with the four face theme on the inside flap of the digipak as it is a good idea for the image on the inside flap. I have also stuck with the idea of having a poster as I think that this best suits the digipak and the ideas that I am trying to acheive. As I have already spoken about before the audience has given me feedback that this is a good idea and that  should stick with this idea.

As you can see here on the left I am showing how the CD's will be presented in the digipak. As you can see one will be shown in a wallett and the other will be shown the be in a sort of clicking contraction within the album.

These are the spines for my digipak and they are pretty much the same throughout all of the designs and the audience thought that these were quite good as they said that its simple and matches in with the rest of the digipak.

Idea 3

This looked like a good idea to me when I first started drawig it and even when I finished I thought it was really good idea that could be my main idea. However my target audience gave me some feedback which pointed out something very interesting about this idea and that it was only representing one song and this is an album and so it wouldn't work. I'm glad I got audience feedback as it means that I won't use this idea and isntead i'll use one of my other ideas.

Once again I have decided to go with the four face theme on the inside flap of the digipak as it is a good idea for the image on the inside flap. I have also stuck with the idea of having a poster however this time I have changed it around so that the poster is on another panel and istead on this panel is a CD.

As I have said above I have also stuck with the idea of having a poster as I think that this best suits the digipak and the ideas that I am trying to acheive. As I have already spoken about before the audience has given me feedback that this is a good idea and that should stick with this idea.

These are the spines for my digipak and they are pretty much the same throughout all of the designs and the audience thought that these were quite good as they said that its simple and matches in with the rest of the digipak.

Idea 4

This looked like a good idea to me when I first started drawig it and even when I finished I thought it was really good idea that could be my main idea. However my target audience gave me some feedback which pointed out something very interesting about this idea and that it was only representing one song and this is an album and so it wouldn't work. I'm glad I got audience feedback as it means that I won't use this idea and isntead i'll use one of my other ideas.

As you can see here on the left I am showing how the poster will be presented in the digipak. As you can see it will be shown in a wallett so that you can withdraw it with ease as well as put it back in with equal ease. Also on the left is my indise compartment and as you can see I have chose not to use the four face picture this time as I think there has to be atleast one design where im not using the four face design on the inside panel.

These are the spines for my digipak and they are pretty much the same throughout all of the designs and the audience thought that these were quite good as they said that its simple and matches in with the rest of the digipak.

As you can see here on the left I am showing how the CD's will be presented in the digipak. As you can see one will be shown in a wallett and the other will be shown the be in a sort of clicking contraction within the album.

Poster Analysis

Digipak Analysis

Costumes Left To Get

Now that we have filmed a few parts of our music video, I am going to keep up to date with what we have done and haven't so that I know how many more costumes that are still left to get so I have made a list of costumes below that we may or may not have but that we need to film.

Fast Food Song - For this the costumes will come from Ebay and they will consist of print design t-shirts of the 3 different fast food restaurants. We are still yet to film this one.

Cha Cha Slide - We have the costumes for this dance routine already which are denim tops, dark (black) t-shirts with random print designs on the t-shirt and baggy jeans. We are still yet to film this one.

The Ketchup Song - For this dance routine we need black dresses, so we will ask our mums if they have a dress we could use but if not then we will have to go to a shop and purchase these items of clothing. We are still yet to film this.

Cant Touch This - With regards to this dance routine I need to ask someone if we can borrow their Mc Hammer costume as they have the exact costume. With regards to the rest of us we will wear tight tank tops and tight trousers (both black). We are still yet to film this.

Gangnam Style - This is the final dance routine that we will be doing in our music video and the costumes for this one will be the most trickiest as there is going to be about 20-25 dancers so we are going to have to find a costume for each to wear them for the dance routine. We are still yet to film this one.

Brief For DJ Boosh

Brief Overview

DJ Boosh is in need of a Digi-pak for his new single 'One More Time'. About the Artist: DJ Boosh is a fresh new artist who is all about the house/dance music. DJ Boosh AKA Jack Mitchell performs in local clubs as well as taking a break abroad in Ibiza where he made a name for himself working the decks out there. Watch some of his gigs here at: http://www.youtube.com/DJBoosh. Desired image look: Cool, party hardcore, dance and techno, crazy mind blowing fun and a real floor filler. Pictures can be found of DJ Boosh on his Facebook page 'Dj Boosh (Jack Mitchell)'. I would suggest not to include DJ Boosh in any of the images, he is the background guy and goes against all the connotations of music videos, especially pop which he hates. Go for the dance aspect of the artist. Go for the feel good, dance, techno, in your face visual styling. Use stand out bright colours mixed with the artists name DJ Boosh to catch the audiences attentions and make everyone remember that name not only as a party starter but also a dance floor filler legend and that name is... DJ Boosh.

Brand Name

DJ Boosh

Target Audience

This Digi-pak will be sold in stores to people all over the world, hoping that one day it will become that world wide hit that we want. The main objective will be reaching our primary target audience of 18-25 which is also both genders included. The purpose of this digi-pack will be to get DJ Boosh out there to the world and to secure gigs, venues, festivals and other such party functions. To share with the fans this party legend in the making.

Requirements

I need the following: (1) digi-pak cover; playing off the party/dance theme. We would like to divulge into the chaotic party and dance routine theme. For example as DJ Boosh wants to be kept out of the lime light of pictures, we thought 4 silhouettes of the male dancers that are included in the music video and then each of them are doing a different dance routine each in order to communicate that really party sensation. The cover should also include the artist name 'DJ Boosh' and the name of the digi-pak. The pack will be full of colour and will stick to a theme of 4 main colours, white, black, blue and another colour that suits well with those three. CD label: used directly on CD. Design should complement the front cover of the digi-pack and not over shadow it or even over whelm the viewer. The CD should follow in suit with the front cover by using the same themes whilst also have the artists name on the label as well as the name of the CD. Other information you may want to include on the label is perhaps the track name 'One More Time' or the website, www.DJBoosh.co.uk. These things are an optional add on to the digi-pak if not added on the label then they will exist some where else within the pack. Finally all of the artwork produced should be hi-res and should be able to print on large 30" posters). The artists must provide the original Adobe Illustrator, Photoshop files (with layers). Need these to be editable so we can change the track name or artist information if needs be.

Job Roles Within The Group

Me - Costumes and Blog Management
As my Blog was quite good last year then we decided that I should overview the blogging that happens within the group and making sure that all the blog posts are up to standard and are saying the right things. To clarify though we will not be copying each others posts, this job role means that I will only make sure that we are writing the correct things on our blogs and that all of them are up to date and merely offering suggestions as to how we can improve our blogs. I also said that I would be in charge of all the costumes which is quite a big part of our video as we are spoofing so many videos we will have to buy a lot of costumes obviously. I will not have to buy all of the costumes by myself as we will each pay for our own costumes but I am in charge of finding out what costumes we will need and where the best place is to get them. 

Luke Shelley - Director
We all decided that Luke Shelley should be the director as he is the mist organised person and is the one who will be the most determined to create the best product at the end. We felt that he would be the best person to overview the whole product.

Luke Hewitt - Location
Luke decided that he wanted to do location and it was from there that we decided that we would go to Woolwich Polytechnic and one of the drama rooms it will be his job to take location shots of the places that we are going to film or places that we consider so that we can finalise a decision on where we will shooting our final video.

Aaron Vander - Cinematography
Aaron's role within the group is cinematography and this may mean that he has to work out the shots that we are going to use in the music video, he will also have to work closely with Luke Hewitt when we are choosing locations as we will have to consider the camera shots and how the location will look on camera and whether it is practical.

Dance Routine - The Macarena and Cha Cha Slide

This is our first rehearsal of the dance routines that will be in our music video. As you can see we did start off quite bad without any synchronisation or rhythm but as we practised more and more we got better and it started looking promising. In the video we have practised the dance routines that are 'The Macarena' and 'Cha Cha Slide'.

De-commodification - capitalism, creativity and the crisis in the music industry

One of the opening comments within the article states that 'the big changes, of course, are all largely the consequences of the development of the Internet and of digital media formats which can be reproduced and distributed by anyone, effectively cost-free'. What this statement is saying is that in recent years the development of the Internet has meant that the world can now access music like never before and that now you can get songs off the Internet within seconds. What this means is that there is now a decrease in album sales, single sales and digi pack sales. With this in mind I will have to take into consideration the fact that, Itunes, Youtube converter and Limewire has taken the music industry by storm and has left albums and digipaks behind. Therefore with regards to my digipak I will want to reach out to the audience that still enjoy collecting the material and get a thrill out of collecting the memorabilia. On the other hand the audience members who are now more attracted to the Internet in order to get their music, with regards to them I am going to have to find a new way in order to attract them to my digipak and I think this will be something that I am going to have to think about when making my digipak.

'One of the central features of this transformation in the music industry is the effective de-commodification (the process) of music. In the 19th century, with the development of a market for sheet music and the spread of public concerts, music became something which could be bought and sold for profit'. This is a very important point that is made by the article as it states that music now makes money in so many different ways and this is where my idea for my digipak comes in as I think that there is an idea to be pulled from music making money. I think that I can use this concept by offering tickets to go see DJ Boosh in a live performance to the audience by putting two tickets in every 500 digipaks that are released in the UK and hopefully this will be what draws the audience to my digi pack and persuades them to by it, instead of going online and getting it.

'A commodity always depends for its status and its value on its relative scarcity; once the reproduction and distribution of that commodity becomes effectively free, then it necessarily loses that value and that status'. This is much like the first comment as the article states that once the music has been sold time and time again then it losses its value as it essentially becomes free as who can stop someone from buying one album and then uploading it to one computer and then uploading it to several other computers, this essentially renders the music free and therefore it loses its value and status. Much like I have talked about in the first paragraph and second I am going to have to look for another way in which to stop this from happening and to stop my digipak from it losing its value and status.

'If we want to have professional musicians at all (and of course there are those who say we don't need them), then how are we going to pay for them? How will their work be compensated, if not through selling their wares in an open marketplace?' In simpler terms what the article is stating now is that with the increase of technology taking its toll on artists by making them sound better, then this means that we have no need for real talent anymore. With no need for professional musicians then concerts will become endlessly boring and will be the same artists singing the same music with no extra flare or special touch. Also with people finding there to be no need for musicians anymore, then it does beg the question who will pay for them? As they will be so expensive to offer a contract too and to get for gigs and such other things.

This information has come from, Jeremy Gilbert (14 september2012) www.opendemocracy.net

The Iconography Of The Album Cover

'In the age of Itunes, can there be a future for the ancient art of album cover iconography'. Straight from the first comment of this article I can understand that this piece from the magazine is going to make me think hard of the unique ideas that I am going to have to come up with regards to the design of my digipack. However I am hoping that this article is going to give me some ideas of what I could possibly do or how I could possibly go about making my digipack and where to watch out for the pitfalls that could render my work not as special and unique as I want it to be. In this post I will be looking through the article from Media Magazine and I will be picking out certain points that will help guide me through the difficult task of making a digipack for my artist DJ Boosh.

When looking at this iconic album, you can understand that this is an artist that does not mind swearing as it uses the word 'bollocks' within the text. What the text is also doing is commenting on the show 'Never Mind The Buzzcocks' by mocking it and changing the words around. We can also tell from the text that this isn't just one artist and that it is in fact a band as it states 'Sex Pistols' which is not singular, its plural which means there more than one. What we can tell from this album cover is that if there is only words on it then why isn't their faces on there, this asks the questions, do they want to be kept hidden? are they camera shy? are they so tough and well known that they think they don't have no need to have a picture on there.

Within Media Magazine it talks of how the art of album cover is part packaging part advertising and often gives an insight into an artists personality. It also states that usually the best album cover art illustrates and accompanies the music in a way that creates a whole package. In my opinion I think that what the article is saying here is that the album/digipack has to link with the artist and the illustrations has to link with the genre of music that I am doing. With this in mind I will make sure to follow my artists genre of music which is 'Dance' and I will also make sure to design my digipack in a way that will connote the dance genre whilst at the same time giving some sort of hint as to my artists personality.

Having already done some background research on this album cover already I can understand that this piece of art is actually mocking Elvis Presley album by smashing a guitar. Smashing a guitar could symbolise the anger in the music that this artist creates. Once again we can also understand through the text that 'The clash' are a band and not just one artist and this is plural and not singular. 'London Calling' is quite and effective title for a album as it can suggest that perhaps the capital of london is shouting out for The Clash to sing or for them to release this album. Much like the previous album the band is not on this cover so this leads me to ask are they that well known that they perhaps don't need their faces on the album cover.

When Christopher Budd is interviewing people within the album cover industry he asks questions about how the album cover is made and what it takes in order to make the best album cover and the answer he got is from 'Julian House (a creative partner in London agency 'The Intro Partnership'). She stated that 'we take most of our direction from the artist. More often than not this involves sitting down and talking with them about the ideas behind the album, anything they've seen that they liked (not just music related, but film, books etc). Then we'll go off and do several sets of visuals and present them, then home it down from there'. With regards to my artist I could think of what books, films and other such things he like but instead I can just look at the brief and judge by that what he likes and what he dislikes and from their I can build up my ideas within my head and draw it up on paper of what the digipack could possibly look like.

With this album cover we can see all of the singers from within the group stuck inside what seems to be some sort of science tube. This matches the title of the album cover as it is called 'Biology' and they are like an experiment as they are in a tube with a cork in the top which means that they are so lethal that they shouldn't be let out as perhaps they are an experiment that means they are untouchable or even toxic. I think this album is the best album for linking in with title and image as you can understand that they are like an experiment. Unlike the other albums Girls Aloud have their faces on the album which is also interesting.

Within the next part of the article I will be looking at how to deconstruct album cover art and in doing this it can be broken up into four main sections, these are; Who made it, why, how, for whom and for what purpose?, associations and connotations, signs and symbols and composition and framing. When looking at the first part of the deconstruction it is much like what I have already talked about with regards to the art of an album cover is usually to promote the artist, to make it eye catching (it will usually be reproduced not just on CD covers, but also posters), and to tell us something about the musicians and the music behind it. While the immediate target audience is likely to be those who frequently buy music, and particularly those who favour the specific band or genre, the artwork may be designed to attract a wider audience. As I have talked about earlier with regards to this aspect of my digipack design, I think I know what I have to cover with regards to this section as I have talked about it earlier but I know that DJ Boosh's personality has to shine through the digipack in order for it to be  success. The second section of the four, associations and connotations is also important as you have to consider the difference between denotations, which means simply identifying the elements in the image and connotation, which means examining what meanings and associations they might link to. For example an image that denotes a powerful looking car may have connotations of speed or power; but in conjunction with other elements making up the art it might also have connotations of escape, or thrill-seeking, for example. On a hip-hop cover it may well have connotations of conspicuous wealth and extravagance, given that genres conventions. This will be an important aspect of my digipack as I am going to have to make sure to have something on my digipack that connotes the genre of 'house/dance'. I am also hoping of connoting the fact that we are using intertextual references in our music video by perhaps mocking a design of a different pop artist that we are mocking within the video.

This album cover uses good symmetry as each member has their own little section of the album cover and we will be using this four face effect within our music video. I think that from the positioning we can understand that the guy at the bottom in the centre with his hands on his chest is the lead singer as unlike the other three he is doing something different and so we can understand this artist to be the leader of the group. The typography used on the album cover is like an olden days sort of writing back in Shakespeare days and so with this in mind you could say that perhaps their music has some link to past centuries with regards to the music that occurred back then. What is also interesting is it is their second album, yet still they need to have their faces on the album.

The final two sections are just as important as the first two and this next section, signs , symbols and codes links in with the section that I had just talked about as a sign is a representation that refers to something else and has meaning, such as the car. A code means the structure of how sings are organised into systems to make meaning. These are usually divided into the technical (for example, what techniques are used to make the image, such as camera angles and lighting?) and the symbolic (what subtle indicators are there in the tex to create the meaning, for example details of clothing or the arrangement of objects?). There are also written codes that include the use of language and text layout. This is very important with the regards to my digipack as I am going to place close attention to the positioning of characters within the design as I am thinking that I could have the four main dancers as black bodies standing there, with one guy stood out with head phones in his ear. The final section of the four is composition and framing. This section links in with the previous section as it talks about if there are are numerous objects or figures in the scene, is one of them favoured? are they all in focus? how is the image framed? this links in with what I have said before about the previous section as my initial idea is having the four dancers with no expressions in their faces as they will be black silhouettes and where the composition and framing comes in is how the guy is standing more in front of the other 3 dancers with headphones in.

This articles originated from 'Media Magazine' (September 2012) Interviews by Christopher Budd

Costumes For Our Music Video

  'The Fast Food Song'

As you can see above I have got a few images from fast food places and so I will be asking the people who I am friends with who also work in these such restaurants if our group can borrow there work clothes in order to use in our music video for 'The Fast Food Song'.

'Cha Cha Slide'

As you can see from this image of the cha cha slide, the costume for this music video is quite simple to achieve as the clothes are very plain and basic so therefore it will not be hard for us to find clothes like this and so much like the song above this one we will not need to buy costumes for this music video as we will either borrow someone else's clothes or use our own.

'The ketchup Song'

This costume will be different to the other costumes as we will have to buy these cotumes ourselves from Ebay or perhaps amazon as I don't think that anyone in the group owns a black dress like this. However if possible you could borrow someone else's black dress in their family which can save money but if this doesn't work out then we will be buying them online.

'Can't Touch This'

With regards to this costume above we as a group know someone who owns a costume just like this so we will ask to borrow their costume in order for us to use in the music video. With regards to the dancers in the background we will have to buy tight black clothes in order to communicate that we are imitating this music video.

'The Macarena'

For this the costumes we will need bright coloured costumes in order to communicate that we are attempting to be the dancers in this video. We will also need two of us to be the the guys in the suits that are singing into the microphone and this costume shouldn't be a problem as the suits are just plain black and we already have them. 

'Hit Me Baby One More Time'

Once again this music video costume shouldn't be too hard to accomplish as all we would need is a white shirt that we can roll up and the dancer that would be Britney would need a grey cardigan. We all would also need skirts and long grey socks like the ones they are wearing in the video. This should not be hard as this can be easily brought from a shop at a cheap price.

'Bohemian Rhapsody'

This could be one of the easiest music videos to do with regards to the costumes as all we would have to do is wear black shirts as the way i which we would be filming it (camera shot) would mean that we would only get a close up f the four of us which would mean that we would just need to see our shoulders in the shot and as you can see above there clothes are black so this really shouldn't be too hard. 

'One Time'

This is also another music video that would be easy to get costumes for as it is just a grey hoody with a black t-shirt and black jeans. I think that this video will be one of the first videos that we do as it means that we can get it out of the way and done with.

'Gangnam Style'

For this video we will not be needing the costumes that the dancers are wearing in this music video but we will be doing the same dance routine and the costumes we will be using to do it will be the costumes from the previous music videos in this dance routine as it will be hectic and fun and it will be the last dance routine in our video and we want it to go out with a bang.

Costume List

• Borrow fast food costumes from people who work in Mcdonalds, KFC and Pizza Hut or we will get printed t-shirts with the fast food restaurants on.
• Find a light grey denim top with a printed t-shirt underneath and some grey jeans or trousers that are quite baggy or loose.
• 3 black dresses that we will need to buy or borrow. 
• We will need to borrow the 'can't touch this' costume from someone we know and we will also need black tank tops for the dancers.
• For the Macarena we will need two black suits (waistcoats optional) and crazy bright coloured clothes.
• We will need black tank tops for this one as well and a white shirt with a Skirt, with regards to the skirts we may need to buy them from Primark. 
• We will also need black tops or black shirts for the queen video.
• We will need a grey hoody which I own along with a black top which we should already have and black jeans which shouldn't be too hard to get.

Calendar - Our Production Plan

Potential Errors

There are several potential errors that could affect the shooting of our music video. The first and major problem is that our first choice location, Woolwich Polytechnic, may be unwilling to allow us to film there. However I think that this should not be a problem as like have already stated one of our group members mum works within the school as a teacher and she thinks that it should not be too much of a problem, however we will still call the school and double check to see if it is okay to use, once we have been given the all clear we will also draw up a letter requesting permission which we will then get the higher authority of the school to sign as evidence that we are allowed to film there. We also have to get permission to use the rooms that we are going to be in use, we plan on using a drama room and we will have to get permission to use it from the teacher in the room. Both of these problems can be avoided by simply getting permission before we go there and getting a time slot as to when we can use the spaces that we want, and after we have got the permission then we will be good to go on with filming.

Another potential problem is that we all have to learn the dance routines that we will be performing in the music video. We can eradicate this by making sure that we are all practicing the dances prior to the filming and together so that we can all try to be in time when it actually comes to shooting the video. We will have to edit out the green-screen and make sure that the lighting is correct so that during editing this doesn't cause a problem a error with the lighting could lead to us having to re-shoot the whole video as the lighting was just wrong, and we have to make sure that the green-screen is set up properly to give us the best results. If we can avoid all of these errors then we will have made the best music video that we possibly could.

Locations

There are many potential location's that we can use to film our music video, taking into consideration that we need enough room to use a green screen we had to decide on a big room so that we have space to dance and not damage any of the equipment. We have decided that one of the drama rooms would be an ideal location, this is because we will have enough room to set up the equipment we are going to use e.g. lighting, green screen and camera. In addition the drama room doesn't have any natural lighting, this will be play a major part when filming. By not having any natural lighting it means that it won't affect the green screen when filming, if there is any uneven light shone onto the green screen it could make it more difficult when editing the green screen out. Before we are able to use the room we have to be granted permission from the person who resides in the room, if we are then granted permission we have to negotiate a day and time we are able to use it.

Another location that we are looking to shoot our music video at is Woolwich Polytechnic School for boys. We have decided that we would like to use a different location other than Welling School; this is because we do not want to be predictable in our locations and we would like to think we have made an effort in finding locations other than our own school and as a group we decided that too many videos have been shot in this specific location. Woolwich Polytechnic would be a good location because people wouldn't be familiarised with this location. We would use this location to film the dance routine for the song by Britney Spears - "Hit Me Baby One More Time". The location is the main part of the song as it is set in a school, before we can use it we have to obtain permission from the school itself. Again if we are granted with permission we have to see when we are able to shoot, we have to find a time and day that suits us all.


In order to get access to these locations we will need to write a letter or even telephone the places asking for permission to use their premises in order to film our music video. We shouldn't have a problem getting permission to use the drama room within our school, all we would need to do is ask the permission of the teacher who's room it is, which we have already done. Perhaps we might draw up a letter asking for the permission so that the drama teacher can then sign it so that we have prove that the teacher allowed us to use his room. The other location that we want to use for our music video is the school Woolwich Polytechnic, in order to get permission from this school we would have to call up the school and ask for access in order to use one of its corridors out of school times in order to film our music video. This may seem like quite a tricky thing to ask and rejection could be quite likely, however it just so happens that one of the group members (Luke) mum works as a teacher in the school and she does not see it as a problem and s we shall once again write a letter and get the higher authority of the school to sign it in order to justify that we have the right to film within the school.

Animatic - One More Time

Once we had finished the storyboard, we decided to create a animatic to get a primary idea of what the final video would look like. We took photos of the storyboard and put them in to a movie with the music behind it. When then had to match the timings of each shot, to make sure it all works together. The feedback we received form the course leader was very positive, with a few minor criticisms. 

The first piece of feedback was the music did to sound high quality and it did not match the storyboard exactly. This meant that the slow part of the song One More Time was out of sync with what we decide it would go with in our video. Despite this comment she believe that the video has a lot of potential and if the video is shot well it could be very successful. We are very happy with this feedback as it allows us to move on and start to shot the music video properly.

Green Screen Test

This is our testing of the green screen in order to ensure that our music video will work as the green screen will play a very important aspect in our music video. As you can see from the video and the crazy dancing you can tell that the green screen will be able to work perfectly and we shouldn't have any problems in using the chroma key effect in our music video. We used a new programme in order to make this test work and that is called 'Adobe After Effects CS6'. What this programme gives us is a better chroma key effect on the video making me look like I am almost on a beach scene. I am glad this has worked as it means that we can now focus on getting the other aspects of our music video up to scratch.

Green Screen Setup

This is a video based on how to set up a green screen. What this video gives us information on is how to lay out the green screen, what you need to setup the green screen and where to light the green screen in order to make sure that it will work perfectly. This youtube video will give us tips on how to light and prepare a green screen to maximum effect so that our music video will look like the best of quality.

Developing Our Final Ideas

This is a video that we recorded of us discussing our final ideas for our music video.