Feedback On Pitch

Things that need developing are;

• Who will we have dancing for our videos. For this development we will need to find 4 people who are going to be the main dancers and that is already sort within the group as each of us group members will be the 4 main dancers.
• Randomness of our video. Now that we have sat down and talked about it as a group, our music video will still be random in way that we do not know what music dance routine is coming next but it won't be so random that it does not make any sense.
• Make sure the idea of spoofing actually gets across. We as a group are going to make sure that we get the idea of spoofing across as none of us are professional dancers so we cannot recreate the music videos perfectly so there will be some sort of bad dancing element within the video. Also we are all boys so when it comes to the girl music videos then you will be able to tell that we are spoofing the video.
• We need a theme and it needs to flow. Now we as a group have made sure to deal with this head on as if the music video doesn't flow then it wont work. So what we have decided to do is use a corridor in order to link all the dance routines together and what will happen is our main dancer out of the four will walk into different rooms and there we will find the different dance routines in each room. This theme of having the corridor and the rooms will keep our music video flowing.
• The target audience of our music video. At the moment our target audience is aimed at males aged 16-25 (our primary audience) however this needs to change as i think that it is both genders who we should be aiming at and it also should be aimed at a more 'clubbers' profiled audience so we are also changing the age from 16-25 to 18-25 in order for it to be a more adult specific gender that is not primarily based on one gender but that is aimed at both genders.
• Our record label. What needs developing about this aspect of our music video is the fact that the record label we have chosen for our music video is too mainstream and we have been questioned on this but based on the artists that sony BMG already have we have decided that we are going to stick with them.

The Things That Work Are;

• The intertextual references with regards to Goodwins theory.
• The logo  and branding for our artist is also very good.
• The idea of spoofing pop/dance music videos.
• Our audience profile and mood board are also very bold and detailed.