One of the opening comments within the article states that 'the big changes, of course, are all largely the consequences of the development of the Internet and of digital media formats which can be reproduced and distributed by anyone, effectively cost-free'. What this statement is saying is that in recent years the development of the Internet has meant that the world can now access music like never before and that now you can get songs off the Internet within seconds. What this means is that there is now a decrease in album sales, single sales and digi pack sales. With this in mind I will have to take into consideration the fact that, Itunes, Youtube converter and Limewire has taken the music industry by storm and has left albums and digipaks behind. Therefore with regards to my digipak I will want to reach out to the audience that still enjoy collecting the material and get a thrill out of collecting the memorabilia. On the other hand the audience members who are now more attracted to the Internet in order to get their music, with regards to them I am going to have to find a new way in order to attract them to my digipak and I think this will be something that I am going to have to think about when making my digipak.
'One of the central features of this transformation in the music industry is the effective de-commodification (the process) of music. In the 19th century, with the development of a market for sheet music and the spread of public concerts, music became something which could be bought and sold for profit'. This is a very important point that is made by the article as it states that music now makes money in so many different ways and this is where my idea for my digipak comes in as I think that there is an idea to be pulled from music making money. I think that I can use this concept by offering tickets to go see DJ Boosh in a live performance to the audience by putting two tickets in every 500 digipaks that are released in the UK and hopefully this will be what draws the audience to my digi pack and persuades them to by it, instead of going online and getting it.
'A commodity always depends for its status and its value on its relative scarcity; once the reproduction and distribution of that commodity becomes effectively free, then it necessarily loses that value and that status'. This is much like the first comment as the article states that once the music has been sold time and time again then it losses its value as it essentially becomes free as who can stop someone from buying one album and then uploading it to one computer and then uploading it to several other computers, this essentially renders the music free and therefore it loses its value and status. Much like I have talked about in the first paragraph and second I am going to have to look for another way in which to stop this from happening and to stop my digipak from it losing its value and status.
'If we want to have professional musicians at all (and of course there are those who say we don't need them), then how are we going to pay for them? How will their work be compensated, if not through selling their wares in an open marketplace?' In simpler terms what the article is stating now is that with the increase of technology taking its toll on artists by making them sound better, then this means that we have no need for real talent anymore. With no need for professional musicians then concerts will become endlessly boring and will be the same artists singing the same music with no extra flare or special touch. Also with people finding there to be no need for musicians anymore, then it does beg the question who will pay for them? As they will be so expensive to offer a contract too and to get for gigs and such other things.
This information has come from, Jeremy Gilbert (14 september2012) www.opendemocracy.net
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